Separate Google crawlers in your server logs
Identify Googlebot, image crawlers, AdsBot, and inspection requests separately. Keep the original log data and verify requests before allowlisting them.
Read article →Technical SEO implementation
I fix the technical SEO problems holding up your client work.
I'm Niko. I help agencies fix pages missing from Google, mistakes after a website rebuild, slow loading, and broken conversion tracking. I investigate the cause, make the agreed changes, and check the live site.
Work directly with me at a fixed price. Site owners are welcome too.
Client work
Repairs I've delivered
WordPress changes delivered through an agency, page and launch checks for a headless website, and a demo form connected to GA4 and the CRM for a SaaS website.
How I can help
What's happening with the website?
You don't need to know the cause before contacting me. Start with the problem you're seeing.
Conversion tracking
Getting leads your reports don't show?
I check forms, tags, consent settings, and account setup to find where GA4 or Google Ads loses or double-counts an enquiry.
Free resources
Tools and guides for your own checks
Check a redirect map, find broken WordPress links, or work through a technical guide. You can use these without hiring me.
Software I build
Tools for finding and checking website problems
Screenshots from ILCrawler and the free browser tools.
From the blog
Practical technical SEO advice
Use stable @id values in Schema.org markup
Give an author, publisher, or article one consistent identifier so your JSON-LD blocks describe the same entities across pages.
Read article →Keep dates in structured data accurate
Use real publication, update, offer, and event dates in your structured data. Find expired values and stop templates from inventing a new date on every request.
Read article →